Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries.But what happens after you’ve earned yourself a top spot in Google search results pages?
Making your website live is like unlocking the door to your premises with your office and safe open: Most of the people who visit your physical building will never even know that all of your data is there to discover just by walking in. Occasionally you will find someone with malicious intent who will walk in and steal your data. That is why you have locks on doors and safes.
If you’re looking for a powerful strategy to optimize your online marketing spends to reach out to high quality customers for your business then look no further. Search Engine Marketing (SEM), also known as Pay Per Click (PPC), is what you need. SEM is a proven and effective strategy for both long-term and short-term marketing campaigns, and millions of businesses worldwide are using it to promote their products and services today. Continue reading
Without getting into technical details or programming jargon, a search engine’s functionality can best be compared to the index of a book. With this analogy, you need to consider the entire internet to be the book, and the search engine to be an electronic index that knows the contents of every page it can find. If you’re planning to invest in Search Engine Optimization (SEO) then your goal is to get your website into that index, and make it as prominent as possible. Continue reading
A lot has changed in SEO world since 2009 or even before that. For example, online PR and SEO existed as silos, completely independent from one another. In the agency world, online PR was mostly used as an outbound marketing service whereas SEO was the main “value for money” inbound marketing service for both small and large companies. Continue reading
The bounce rate is one of the quality metrics which needs constant monitoring. We try to understand users’ behavior through it and find out solutions in order to decrease it. But is high bounce rate always a bad thing? What should we check in order to give the best user experience to our visitors? Continue reading
How do we make young Internet users more secure?
Every student I asked said that security for young Internet users is a problem. The majority thought that both poor security practices and a general ignorance of the risks contribute to the problem. Pokémon Go was used as an example. Millions of younger users may be playing games without considering the security and privacy implications they may have. In this specific case, the developer, Niantic, gathers data from its users and may give it to third parties. Although it has since been removed in a patch, the Pokémon Go app also demanded full access to some users’ Google accounts. Continue reading
In a society where Internet in schools is become more and more commom, knowing how to face the learning process in kids under 12, became an essential building block. Parents and teachers need to recognize that on the Internet kids aren’t just watching, they are interacting with other people. With this in mind, the Aragon Spain Chapter applied to Beyond the Net Funding Programmer with the aim of educating Aragonese parents and kids with skills and tools for a safer use of online resources. I asked few questions to Andres Gomez to get a deeper insight of their project. Continue reading
Life is filled with surprises and we are often faced with decisions that result in impactful changes, such as receiving job offers, acceptance into a school, and relationships, which often requires relocating to a new home and place. Regardless of the reason for your move, you are now confronted with the challenge of getting all of your possessions transported to your new place of residence. Continue reading
If there was an award for the hardest working appliance in your home, I would have to give it to your refrigerator. Think about what it actually does, it works 24 hours a day, 365 days a year keeping your food cool and fresh. If the contents of your refrigerator seem to be warmer than usual and you are sure the door was not left open, your food might getting warm and starting to spoil. There are many problems that can occur with a refrigerator. The good news is that not all of them will require an expensive appliance service call. All it takes to fix them is a few simple observations and changes to your daily routine to hopefully resolve them. Continue reading