The search marketing industry has been growing quickly, so has the SEO competition between businesses during the last years. As a result, even if we implement all the basic SEO actions as choosing our targeted keywords, implementing the right h1-h2, adding more than 600 words in our landing pages and implementing the best image alt tags, still our landing pages do not earn top search rankings on Google.
In the past, online businesses only focused on keywords and how they could better get rankings on the search engine results via directories, forums and other link building tactics. After the Panda algorithm, marketers learned that they need to be more selective and that their content needs to be relevant in order to engage their audience. Indeed, the search engines today need well-structured and high quality content to provide an online business with better rankings as content marketing is widely considered amidst the most important trends in the digital world for 2015-2016!
Email marketing is an effective means of promoting your business, communicating with your clients in a direct manner, targeting specific markets and developing a steady clientele base that will ensure that your products and services are recognizable and deliverable. Continue reading