Category Archives: Business

What is CrunchBase, and How Can It Help Your Business?

When it comes to innovation and technology, one of the best online databases for learning about companies is CrunchBase.

CrunchBase is owned and operated by TechCrunch, an online publisher of news covering the wold of technology industry. TechCrunch highlights tech startups and funding campaigns, but it also analyzes established organizations.

Like Wikipedia and other online databases, CrunchBase allows members of the public to make submissions to the site. All you have to do is register and agree to the terms. Profiles on the site consist of companies, individuals, funds, funding campaigns, and events.

One of the benefits of having a CrunchBase profile is it gives your shareholders (investors, partners, customers, potential buyers, etc.) an extra data point on your products and services. While it is a resource that definitely targets venture capitalism, their are several private companies and firms that have CrunchBase profiles.

For example, Melaleuca.com has a profile that highlights the company’s innovation in manufacturing technology, information technology, and more. A consumer interested in the wellness company has easy access to Melaleuca’s track record, patents, product philosophy, and more.

Another benefit of CrunchBase is that users can link to other important resources, such as news stories, that profile the company, organization, or individuals. It allows online users to gain helpful insight into who you are. They can also receive alerts about companies and people they are following.

But you don’t have to be a third party to create a profile. If you are a smart and proactive professional or group of professionals, you should already have a CrunchBase profile set up for people interested in your business. Profiles are easily customizable, and can feature the level of detail and information you want.

If you are someone looking to invest in a company, or you are just interested in the tech industry as whole, one of the coolest CrunchBase features is a list of trending profiles, based on page views. If a lot of people are looking at a certain CrunchBase profile, there’s a very good chance that company is going places—and fast.

Basically, CrunchBase is an online, real-time barometer of the tech industry and its major players, as well as up-and-coming players. With helpful news articles from Bloomberg, Wired news, and more, you can keep abreast of what is happening on a global scale in the tech world. And with an up-to-date calendar of important events, you can know when and where to connect with the world’s leading tech experts and enthusiasts.

 

Growing Your Business with Pinterest

Using social media platforms to grow your business is not a trend. In fact, it hasn’t been a trend for a long time. It’s the new way of doing things, and organizations that embrace this fact have an advantage over those who don’t.

Everyone and their dog is on social media now. If you want to grab the attention of potential customers and clients, you need to place yourself in their view. That means getting on Facebook, Twitter, YouTube, and Instagram. Continue reading →

Advanced SEO Tips & Tricks

The search marketing industry has been growing quickly, so has the SEO competition between businesses during the last years. As a result, even if we implement all the basic SEO actions as choosing our targeted keywords, implementing the right h1-h2, adding more than 600 words in our landing pages and implementing the best image alt tags, still our landing pages do not earn top search rankings on Google.