Category Archives: social media


5 Emerging Trends on YouTube

YouTube continues to grow like crazy, and it looks like it will be the king of video sharing indefinitely. Here are five trends that are emerging on YouTube:

1. Cooking. More and more people are tossing their printed cookbooks out and turning to YouTube instead. The advantage of watching a video over reading a book are clear: You can see the recipe in action, and you get a better sense of the process because it is visual. There are a lot of great cooking channels managed by large companies and networks, but sometimes the best advice and instruction comes from a random individual user.

2. Auto repair. Before YouTube, there was really no convenient way to watch someone else replace a thermostat or filter. You either had to know someone or just pay a fortune to have a mechanic do it for you. Now, you can watch all sorts of informative and helpful auto-repair videos on YouTube. You can even search for problems related specifically to your make and model. Even if you are not mechanically inclined, you can save yourself a ton of money.

3. Green living. More and more people are becoming environmentally aware, and there are a lot of YouTube videos to prove it. You can learn how to install your won solar panels, discover tips on reducing your carbon footprint, or just watch stunning footage that will help you appreciate the beauty of mother earth. Companies like are tapping into the eco-friendly movement by introducing people to green consumer products.

4. Magic. You can learn a lot of cool illusions from card tricks to disappearing coins. If you have a party to attend or put on and you are in charge of last-minute entertainment, you can learn a trick or two to wow your friends. It’s easy and it only takes a few minutes.

5. Fitness. From running to yoga, there are all sorts of videos on YoutUbe dedicated to the world of physical health and exercise. Some users are even gaining a huge following by sharing their workout clothing hauls.

Young man with smartphone

Paying for YouTube Red: Are Ads Really That Bad?

One of the reasons YouTube has become one of the most popular social media platforms is because you can watch whatever you want to for free. There is so much content on YouTube that it’s no surprise that much of it is really, really stupid. But we still click and watch the stupid stuff because, hey, it doesn’t cost anything.

But now, if you really want to, you can pay Google—which owns YouTube—to keep watching all of that garbage.

So why would anyone want to pay for something they can have for free? In the case of YouTube Red, why would someone pay $9.99 a month to watch their favorite videos when, up until now, there was no charge for doing so? The answer: those annoying, ever-present ads.

Yes, it seems that there is a big enough market of people who are willing to fork over a Hamilton every month so they don’t have to wait 30, 15, or even 5 seconds while an advertisement runs. There are other benefits to YouTube Red, the monthly subscription that starts tomorrow. Among them are the ability to save a video so you can play it back later offline; enhancements for gamers; and exclusive, original content for paid subscribers only.

But really, it’s all about being able to jump to and watch your favorite music video, fail compilation, or cat video without having to sit through an ad. That brings up the question: Is it really worth $120 a year to get rid of ads?

Everyone up until now has enjoyed YouTube for free. So why would you pay for it just to save a few seconds of watching a Geico commercial? Are we as a society really that impatient now? We already pay for ad-free services like Netflix. If YouTube Red takes off, does his mark the end of Internet advertisements as we know it?

Ever since the invention of the DVR, we have rejoiced at being able to skip over TV commercial breaks. But those ad blocks lasted several minutes. YouTube ads are relatively short and painless in comparison. But the fact that YouTube Red rolls out tomorrow is proof that we still hate commercials enough as an entertainment-viewing society to be willing to fork over our hard-earned money to rid ourselves of the burden of ads.



Eight Facts About Teenage Internet Use

It’s no shock that teenagers are crazy about social media and the Internet in general. It appears that young people are becoming more and more dependent on smartphones and other devices.

The Pew Research Study recently conducted a study about the ways teens use the internet and social media, and the results are pretty crazy. Here are eight crazy statistics from that study:

1. Nearly a quarter of teenagers say they are online “almost constantly.” That’s not surprising, considering the ease with which anybody can hop in the Internet, what with portable computers, aka smartphones.

2. Only 8 percent of teens do not use the Internet on at least a daily basis. While 92 percent say they check in online at least once a day, 56 percent do so more than once a day.

3. Nearly 90 percent of teenagers between the ages of 13 and 17 said that they’ve got a cell phone. Ninety percent of those teens use their phones for texting. Even if you take away the messages they can get from Facebook and other messaging apps, teens on average exchange 30 texts a day.

4. Over 90 percent of teenagers have access to the Internet on their personal phones. Of those kids, nearly 95 percent use their phones to check the Internet at least once a day.

5. Almost three out of every four teens said that they use at least two social media platforms like Facebook, Instagram, Twitter, etc.

6. The most popular networks among teens surveyed in the study are, in order, Facebook, Instagram, Snapchat, Twitter, and Google+.

7. While girls are more into social media platforms that are visually oriented, like Instagram and Pinterest, boys are more into online video games.

8. Richer teens are more likely to use snapchat; poorer teens are more likely to use Facebook.


Social media communication concept

Growing Your Business with Pinterest

Using social media platforms to grow your business is not a trend. In fact, it hasn’t been a trend for a long time. It’s the new way of doing things, and organizations that embrace this fact have an advantage over those who don’t.

Everyone and their dog is on social media now. If you want to grab the attention of potential customers and clients, you need to place yourself in their view. That means getting on Facebook, Twitter, YouTube, and Instagram. Continue reading