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Why invest in Content Marketing

In the past, online businesses only focused on keywords and how they could better get rankings on the search engine results via directories, forums and other link building tactics. After the Panda algorithm, marketers learned that they need to be more selective and that their content needs to be relevant in order to engage their audience. Indeed, the search engines today need well-structured and high quality content to provide an online business with better rankings as content marketing is widely considered amidst the most important trends in the digital world for 2015-2016!

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