7 Tools to Break Into Visual Marketing

1. Promo by Slidely.

Launched last summer by Slidely, the company behind some of Facebook’s most popular image collection tools, Promo takes all of the hassle out of the process of creating short video clips for businesses to share on social media. All you need is a concept, a few lines of text and a logo. The web app takes care of the rest, thanks to its rich libraries of HD footage from Getty, rights-cleared background music and easy creation tools. Promo fast, versatile and effective.

2. Jing.

A lot of content marketers are familiar with the struggle of relaying technical instructions via tutorial posts. That’s why you need a screen capture tool like Jing, which makes everything from annotations to video recordings much simpler. Once installed and launched, Jing’s features will be accessible from an on-screen, “quick access” menu. This means you can easily take advantage of its three-step capture process without having to switch applications.

3. Clickmeeting.

As a marketer, you must’ve watched countless webinars to improve your skills. There’s also a good chance that you’ve been following the people who created those webinars as you grew in the field. That’s because webinars have successfully built their authority and trustworthiness in your eyes. And with a platform like Clickmeeting, it won’t take much for you to do the same.

Clickmeeting is equipped with everything you’ll ever need to launch a successful webinar series. It can help you design attractive invitations, create intuitive registration pages, and run your webinar with a whole slew of interaction tools — from screen sharing to live polls.

4. Shoppable Instagram.

Although updates to Instagram’s algorithm have made it a bit harder for marketers to reach audience members organically, this is still the social platform best suited for sharing visuals. And the engagement rates here are still tops, with RivalIQ estimating that for every 1000 people who see the average brand post, nearly 1.7 of them will interact with the post in some way.

Instagram rolled out “shoppable” posts to all qualifying accounts last month, making it easier than ever to monetize visual marketing assets by using them to drive sales of consumer goods. Using a tool like Photoslurp, you easily can find all of the images of your products that your fans have posted. Once you’ve got their permission, you can “re-gram” these images, adding the authenticity of user-generated content to your feed.

5. SlideShare.

If you think your brand is not yet ready for video content, then you can scale it back down to only slideshow presentations. SlideShare is the go-to slideshow platform that can help you. Its main selling point is its direct integration with LinkedIn, which makes it easier for you to connect with B2B leads.

6. Sumo sharing plugins.

Adding images to blog posts can significantly boost their shareability on social media. To maximize this advantage, make sure it’s actually easy for your audience to share them. Sumo, a suite of marketing automation tools, can help you in two ways. You can utilize their plug-and-play social sharing buttons, or you can integrate the “Image Sharer” plugin to help spread your visual content.

7. Buffer.

Instagram is unquestionably the biggest image-sharing site on the planet. They have figured out the perfect formula that turns visual content into a branding machine. However, you need to know the best posting times on social media if you want to maximize the visibility of your posts.

For this, you can use a social media automation tool like Buffer, which lets you create a regular posting schedule. In addition to Instagram, you can also use Buffer to automate posts on Facebook, Twitter, Pinterest, Google+ and LinkedIn.

No amount of software can replace a marketer’s aptitude for generating demand when there is none. With the tools above, you should be more than ready to take on bigger competitors. Just remember that there’s no such thing as a one-size-fits-all solution for anything. If a tool offers a free trial, then by all means take it for a spin — you never know if it perfectly matches your needs until you test it yourself.

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