Category Archives: Technology

Nick Verdugo SEO

Nicholas Verdugo Joins Quattro Agency as Senior Technical SEO

Quattro Agency, based in Wayne, PA, recently made headlines with the announcement of Nicholas Verdugo joining their team as a Senior Technical SEO Specialist. This addition signifies a significant step forward for Quattro Agency in strengthening its digital marketing offerings, particularly in the realm of Search Engine Optimization (SEO).

Nicholas Verdugo is not a new name in the SEO world. With an extensive background that spans several years, Verdugo has built a reputation for excellence in various SEO disciplines, including content optimization, technical SEO, strategic planning, and backlink acquisition. His expertise is expected to bring a fresh perspective and innovative strategies to Quattro Agency, further enhancing their ability to serve clients with cutting-edge digital marketing solutions.

The CEO of Quattro Agency expressed immense pleasure in welcoming Nicholas to the team, highlighting his proven track record and deep understanding of SEO as key factors that make him a valuable addition to the company. Verdugo’s appointment is seen as a pivotal move that will empower Quattro Agency to deliver more comprehensive and impactful digital marketing services.

For his part, Verdugo shared his excitement about the new role, emphasizing his commitment to leveraging his skills and experience to contribute to the agency’s success. He looks forward to working alongside the Quattro team to develop and implement advanced SEO strategies that not only improve search engine rankings but also enhance user engagement and experience on client websites.

At Quattro Agency, Verdugo will be instrumental in aligning SEO strategies with the latest industry standards and best practices. His holistic approach to SEO, which focuses on both technical optimization and user experience, is expected to create new growth opportunities for Quattro Agency’s clients and reinforce the company’s position as a leader in the digital marketing space.

This strategic hire underscores Quattro Agency’s dedication to staying at the forefront of digital marketing trends and technologies. With Nicholas Verdugo on board, the company is better equipped to navigate the complexities of SEO and deliver results-driven solutions that cater to the evolving needs of their clients.

Quattro Agency’s commitment to innovation and excellence in digital marketing is clear, and with the addition of a seasoned professional like Nicholas Verdugo, the future looks even brighter for the company and its clients.

Quattro Agency
200 W. Lancaster Ave.
Suite 206
Wayne, PA 19087

electric bikes

Find the Best Folding Electric Cruiser for You in Newport Beach

Do you need to chill out a bit? Do you feel lethargic after a long day on the couch? If yes, you can find that a foldable rugged electric bike is the solution you’ve been looking for. You can have a relaxing day at Newport Beach, CA, which is best for recreational activities. Meanwhile, one of the best electric street bikes for you can be a folding bike as you can take it along with you at the beach. Also, a foldable e-bike can help you increase your speed while also lowering your carbon footprint.

Without question, the most defining feature of folding e-bikes is their portability. If you’re a frequent commuter who must rely on public transit, this function will come in handy in the majority of circumstances. But, on the other hand, some folded electric bikes are difficult to transport due to their heavy weight. Consequently, while determining which folding e-bike to purchase, you must consider some most significant aspects, which are given below.


Weight may range from 16.5kg to 22.5kg – even heavier than a standard bike. The heavier the bike, the more difficult it is to move and carry, and the more work it takes to get it going, especially if the battery is dead. If you’re in a shop, pick the bike up when it’s unfolded and folded to check if you’re physically capable of doing so and of getting a sense of how balanced it is in your hands.


Obtain a bike with a battery that you can remove. If the battery is easily accessible, you can reduce the bike’s weight by removing it and transporting it separately. If the battery is integrated into the frame and cannot be removed, then it cannot be conveniently stored, charged, or replaced. So, while purchasing a folding electric bike, double-check its battery.


If you decide on commuting with the electric bike, you’ll be folding and unfolding it frequently. Make sure the bike folds up nice and compactly and that you’re happy with the folding process. You must check how to easily fold and unfold a bike, how to carry it quickly, and how to balance it. Remember that some inferior folding bikes are difficult to fold and unfold, and even when folded, they take up a lot of room. They may also feature low-quality hinges that are difficult to tighten or untighten and are prone to wear and strain, as well as corrosion.

Battery Range

You must know the range of the folding e-bike battery before purchasing it. The claimed range must exceed the distances you intend to cycle to avoid running out of battery. Manufacturers offer ranges under ideal conditions; thus, the actual range you should expect will be smaller than the quoted range. Long-range batteries are available for an additional fee when purchasing an e-bike. So, if you plan on cycling longer distances, this is something you should consider purchasing.

The Bottom Line

Electric bike riding is one of several types of exercise that get you outside and refresh your mind. At the same time, you can have more things to do and more ways to spend your time at Newport Beach, CA. Relax, unwind, and take in the breathtaking vistas of dawn and sunsets there. What’s more, don’t forget to take your folding electric cruiser with you.

How to beat the t rex game

If you’ve ever experienced an internet outage, (which, of course, you have unless you’re Melaleuca, which recently invested millions to upgrade its IT infrastructure to protect against breakdowns and outages), you may have stumbled upon the Google T-Rex game. This fun, simple game, is a throw-back to the 1980s with its style and simplicity. If you’re not careful, you could easily waste hours on this mind-numbing home arcade. And although the game is intended to be nothing but good fun, many find themselves frustrated because they can never reach the end of the game! Either they run out of lives, or they run out of time. So, here are some tidbits pertaining to “how to beat the T Rex Game.”

3 tidbits about the T-Rex Game

  • Tidbit #1: There is NO end to the T-Rex Game

That’s right. It is impossible to win the T-Rex.  The closest thing to winning is simply reaching the highest possible score, which is 99,999.  So, if there’s no way to win, can it actually be called a “game?’ In my opinion, no. Perhaps a more correct name would be the “T-Rex Exercise.” However, there is a replica of the game, which is available at, which makes it possible for you to compare your scores to other players. In this case, perhaps it is fair to call it a game because you’re trying to compete against other players for a higher score.

  • Tidbit #2: You can manipulate the code

You can actually manipulate the code for the T-Rex game (the real T-Rex game) to cheat or hack the system. By opening the editing console, Ctrl+Shift+i, you can change a wide range of parameters to change running speed, gravity, and more. You can even manipulate it so the dino doesn’t ever die.  Instead of going into an exhaustive list of the many possible hacks, I recommend checking out this helpful YouTube video which goes into much more detail.

  • Tidbit #3: You don’t have to wait for an internet outage

You don’t have to wait for an internet outage to play the T-Rex game, if you are willing to play copy-cat versions. There are many copy-cat versions of the T-Rex game, as a simple google of the term “Google T Rex game” will show. However, my recommendation is to consider looking at the one found at Be careful. There are plenty of T-rex copy-cat sites that show NSFW content!

If you insist on playing the official Google T-Rex game, the easiest way to do so without waiting for an unplanned internet outage is to simply disconnect the internet from your computer. Then open the Google browser, which should automatically show the game.


The T-Rex game was never intended to be a full-on, in-depth game for hours-upon-hours of play. It was designed for short-term internet outages to help pacify users while awaiting a reconnect to the internet. My advice is to resist the urge to expect more from this game than what it was designed to deliver.


SEO in Newport Beach


There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned. It’s been said before, but it bears repeating: Traffic is the lifeblood of any online undertaking. The success of an online business greatly depends on the amount of traffic it can generate for its pages. This is an indubitable fact.

What is subject to a lot of debate, however, is the matter of SEO vs. PPC, two of the most powerful traffic generating approaches. SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the same, they are different concepts that require different techniques and methodologies.

When Is It Best To Use SEO?

SEO refers to a group of techniques that are aimed to propel a website to the first page of the major search engines.

SEO is very important for online businesses, as statistics show that 80% of the traffic that can be generated for any website will come from the search engines.

The biggest search engine is undoubtedly Google, which garners more than 3.5 billion searches per day; hence, most SEO campaigns target this specific search engine.

When Is It Best To Use PPC?

Now we go to the other side of the SEO vs. PPC debate.

Pay-per-click marketing is a method of advertising on search engine results pages. Basically, you bid to have your ads appear in the sponsored results when someone types in a query including your keywords.

Why is it named “pay per click”? Because you have to pay for every user who clicks on the ad you are promoting.

SEO: Improve your organic traffic

What are the pros and cons of organic traffic from search engines? Let’s begin with the pros:

Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.

Branding. Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative voice around a given topic.

Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval. Also having strong review and reputation signals in place will deliver further benefit.

Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.

Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.

Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.

Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

Sustainability. Unlike paid search marketing, organic traffic does not dry up the moment you stop paying. As such, efforts to develop organic traffic can sustain a business when marketing spend is cut back.

Improved click-through rate (CTR). A higher percentage of users click on the organic results. While there are exceptions to this rule, you will generate more clicks from a highly placed organic listing than from a highly placed paid ad.

More clicks overall. To maximize visibility and clicks, you will want to have listings in the paid and organic results. Keyword-level experimentation is needed here to see if you are paying for clicks you would get for free or increasing overall clicks and CTR in both paid and organic — but to truly maximize results, strong visibility in paid and organic is needed.

Scope. There are so many new queries every day that to maximize scope, you will need strong organic visibility. You will not want to pay for all kinds of clicks either or advertise every piece of content on your website.

Strategic advantage. Visibility in organic search is not quick or easy — which is a good and a bad thing. Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way). This can provide a strategic advantage over the competition if they are relying on paid search.

It is not all sunshine and rainbows, though, and there are certainly cons to SEO. In many cases, organic traffic can be slow to come by, and you may be wildly outgunned. If you are just starting out, and the keywords you are targeting show results dominated by titans like Amazon and eBay, then you may need to rethink your strategy.

You may also need to develop content assets to achieve strong organic visibility. Not all businesses have the in-house resources to tackle content development, and this can pose a problem. Tactics such as safe, sustainable link building can be difficult to master, and often, a strategy is needed, along with expert support.

Organic traffic may also largely come in via informational or pre-purchase research queries. This is valuable traffic, but a more staged approach may be required to nurture those users to a purchase. This is a cornerstone activity in digital marketing; however, it is not always easy, and it is not a good fit for all businesses.

PPC: Laser-targeted visibility

How does paid search differ from organic search? With click-through rates and trust heavily stacked in favor of organic search, why would a business look at paid search? Here are some of the benefits PPC offers:

Position on the page. Paid search dominates above-the-fold content. With typically four ads on desktop and three on mobile, a user will always see the paid search ads, even if they choose to scroll past them.

Improved ads. PPC ads are just that: advertisements. As such, you have far more granular control and more space for delivering your marketing messages. Calls, locations, sitelinks, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page.

Brand visibility. Running paid search advertisements gets you seen by the right people. Even if they back off and conduct a brand search before clicking to your site, that visibility will pay dividends to your marketing.

Budget. PPC allows for a tight control of budget. Determine how much you are willing to spend per day (ideally with some initial and ideal ideas of returns), and set that fixed limit.

Targeting. PPC provides a laser-targeted way to get in front of potential customers. Ads can be targeted by search keywords, time of day, day of the week, geography, language, device and audiences based on previous visits. Organic traffic, by comparison, is far more scattershot.

Speed. While developing good organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks. There is no faster way to get in front of customers at the very moment they are primed to buy than paid search engine advertising.

Agile. Speed provides agility. Want to test a new product? A new marketing message? You can get rapid feedback on a new product launch (or minimum viable product) by running a short PPC ad campaign.

Marketing intelligence. Where organic largely hides keyword data in the name of privacy, there is no such restriction with paid search. With conversion tracking and a solid integration with analytics software (like Google Analytics), we can determine what keywords convert and at what percentage and cost. This intelligence can be fed directly into organic search (SEO) marketing and can inform all other advertising to improve results across the board.

A/B testing. Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie. Again, this information can be fed back into all other digital (and traditional) marketing endeavors.

Stability. AdWords does not suffer the same turbulence that the organic results can suffer from. There are changes, but they tend to have a far lower impact and are more easily managed. Careful use of match types and analysis of the search term reports allow for the removal of junk search and an increase in ROI over time.

Cost. Despite what many advertisers believe, a PPC account that’s well set up and managed can be a low-cost way to generate leads for your business. If you are a local business targeting a small geographic area and a small set of keywords, you may find that you can generate more than enough leads without breaking the bank. Additionally, over time, accounts can be further optimized to drive down costs and increase return.

As with organic search, there are many benefits to paid search advertising or PPC. However, there are also some pitfalls for advertisers to be wary of.

PPC can be expensive. It is not always the case, but costs can quickly add up. If you are targeting entire countries or running international campaigns, those costs can spiral.

Paid search advertising is, as the name suggests, paid — so it requires constant investment. Stop paying the piper, and your ads go away and your lead generation dries up. So long as you have a solid acquisition cost, then this should not be a problem, but in contrast to SEO, it can feel like a bad deal. Of course, SEO should be ongoing to keep the opposition at bay, but organic traffic can be a little more robust.

There are various options for search advertising with PPC, and making smart choices here will influence results. If you see product listings dominating the screen for your keywords, then text ads may not perform so well. Likewise, if you run product ads, and only text ads are returned, then these ads may not deliver the goods.

It is not unusual to get into bidding wars with other advertisers, which can drive costs up. As you start to run your ads, often you are taking a bite out of some other advertisers’ digital apple. Doing so can result in some spiraling costs.

Strategically, PPC is relatively easy to copy. If a competitor notices you are running ads, they can run ads. Your messaging can be imitated. Your entire funnel can be easily evaluated by competitors. This is the digital marketing landscape, and you have to accept that to some extent.

Successful PPC needs skilled management and optimization — from monitoring bids, Quality Scores, positions and click-through rates. Some of this can be done with scripts, but if you are too busy to do this properly, ensure you have an expert on hand to take care of keeping your account in tip-top shape.


It’s just not possible to answer this question without taking the unique situation of a given business into consideration.

A hyper-local business with little competition and a requirement for just a few leads per week could likely develop good visibility in the local and organic search results with a little spend or some DIY SEO.

A new e-commerce store that is competing with a page of results from Amazon, eBay and other major department stores and online retailers is likely going to struggle in organic search (in the short term, at least).

Do you need leads now? Are you looking at the long game? Do you have much in the way of website authority? What is the competition like in organic search? What is the cost per click in paid search?

A clear digital marketing strategy and clear short- and long-term goals are essential in making an SEO or PPC decision here.


In an ideal world, we would look at both SEO and PPC. They both have pros and cons and work best when supporting each other synergistically. Where you can get SEO and PPC working together, you will often be able to drive results that are greater than their component parts.

The benefits of running SEO and PPC together include:

  • Keyword and conversion data from PPC can be fed into organic search (SEO).
  • The total volume of traffic can be increased by targeting clicks in paid and organic for high-performing keywords.
  • High-cost keywords, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search.
  • A/B testing of ad copy and landing pages can be fed into your organic listing and landing pages.
  • Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site.
  • Test your keyword strategy in PPC before committing to long-term SEO strategies.
  • Target users at all stages of the customer journey from research to comparison to purchase with commercial keywords.
  • Increase confidence and awareness by having both strong organic and paid visibility.

In our experience with hundreds of businesses, an integrated search strategy that looks at both SEO and PPC is the optimal approach. Results are improved in each channel by utilizing both paid and organic. This will not be right for every business, but for high-growth, aggressive marketing, you will want to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.

What is CrunchBase, and How Can It Help Your Business?

When it comes to innovation and technology, one of the best online databases for learning about companies is CrunchBase.

CrunchBase is owned and operated by TechCrunch, an online publisher of news covering the wold of technology industry. TechCrunch highlights tech startups and funding campaigns, but it also analyzes established organizations.

Like Wikipedia and other online databases, CrunchBase allows members of the public to make submissions to the site. All you have to do is register and agree to the terms. Profiles on the site consist of companies, individuals, funds, funding campaigns, and events.

One of the benefits of having a CrunchBase profile is it gives your shareholders (investors, partners, customers, potential buyers, etc.) an extra data point on your products and services. While it is a resource that definitely targets venture capitalism, their are several private companies and firms that have CrunchBase profiles.

For example, has a profile that highlights the company’s innovation in manufacturing technology, information technology, and more. A consumer interested in the wellness company has easy access to Melaleuca’s track record, patents, product philosophy, and more.

Another benefit of CrunchBase is that users can link to other important resources, such as news stories, that profile the company, organization, or individuals. It allows online users to gain helpful insight into who you are. They can also receive alerts about companies and people they are following.

But you don’t have to be a third party to create a profile. If you are a smart and proactive professional or group of professionals, you should already have a CrunchBase profile set up for people interested in your business. Profiles are easily customizable, and can feature the level of detail and information you want.

If you are someone looking to invest in a company, or you are just interested in the tech industry as whole, one of the coolest CrunchBase features is a list of trending profiles, based on page views. If a lot of people are looking at a certain CrunchBase profile, there’s a very good chance that company is going places—and fast.

Basically, CrunchBase is an online, real-time barometer of the tech industry and its major players, as well as up-and-coming players. With helpful news articles from Bloomberg, Wired news, and more, you can keep abreast of what is happening on a global scale in the tech world. And with an up-to-date calendar of important events, you can know when and where to connect with the world’s leading tech experts and enthusiasts.