Without getting into technical details or programming jargon, a search engine’s functionality can best be compared to the index of a book. With this analogy, you need to consider the entire internet to be the book, and the search engine to be an electronic index that knows the contents of every page it can find. If you’re planning to invest in Search Engine Optimization (SEO) then your goal is to get your website into that index, and make it as prominent as possible. Continue reading
Category Archives: Uncategorized
The Importance of Online PR in SEO campaigns
A lot has changed in SEO world since 2009 or even before that. For example, online PR and SEO existed as silos, completely independent from one another. In the agency world, online PR was mostly used as an outbound marketing service whereas SEO was the main “value for money” inbound marketing service for both small and large companies. Continue reading
Technical actions to reduce the bounce rate of your website
The bounce rate is one of the quality metrics which needs constant monitoring. We try to understand users’ behavior through it and find out solutions in order to decrease it. But is high bounce rate always a bad thing? What should we check in order to give the best user experience to our visitors? Continue reading
Security Go: Young People Paving the Way to Better Online Security
How do we make young Internet users more secure?
Every student I asked said that security for young Internet users is a problem. The majority thought that both poor security practices and a general ignorance of the risks contribute to the problem. Pokémon Go was used as an example. Millions of younger users may be playing games without considering the security and privacy implications they may have. In this specific case, the developer, Niantic, gathers data from its users and may give it to third parties. Although it has since been removed in a patch, the Pokémon Go app also demanded full access to some users’ Google accounts. Continue reading
A safe Internet for Aragonese kids under 12
In a society where Internet in schools is become more and more commom, knowing how to face the learning process in kids under 12, became an essential building block. Parents and teachers need to recognize that on the Internet kids aren’t just watching, they are interacting with other people. With this in mind, the Aragon Spain Chapter applied to Beyond the Net Funding Programmer with the aim of educating Aragonese parents and kids with skills and tools for a safer use of online resources. I asked few questions to Andres Gomez to get a deeper insight of their project. Continue reading
How to Hire the Right Moving Company in Los Angeles
Life is filled with surprises and we are often faced with decisions that result in impactful changes, such as receiving job offers, acceptance into a school, and relationships, which often requires relocating to a new home and place. Regardless of the reason for your move, you are now confronted with the challenge of getting all of your possessions transported to your new place of residence. Continue reading
Refrigerator Repair – What to try before calling for service
If there was an award for the hardest working appliance in your home, I would have to give it to your refrigerator. Think about what it actually does, it works 24 hours a day, 365 days a year keeping your food cool and fresh. If the contents of your refrigerator seem to be warmer than usual and you are sure the door was not left open, your food might getting warm and starting to spoil. There are many problems that can occur with a refrigerator. The good news is that not all of them will require an expensive appliance service call. All it takes to fix them is a few simple observations and changes to your daily routine to hopefully resolve them. Continue reading
Washing Machines and Dryers Deserve A Good Laundry Room!
Nobody likes doing laundry, yet it is indeed a part of daily life. Many families have a sometimes too close relationship with their washers and dryers, especially if there are kids in the household. Considering the amount of time that can be spent with laundry appliances, it may be time to consider upgrading the laundry room. Through conversations with customers during dryer or washer repair,appliance repair Staten Island technicians have learned that those who have a clean, convenient place to do their laundry feel better about this undesirable chore – and it is easier to deal repairs if that is needed.
Why Everyone Wants A Laundry Room
According to research estimates of new construction and home remodeling, most homeowners want a separate laundry room; if they already have one, they want a better one. Again, the reason is simple – doing laundry is a necessary evil that can be easier to deal with if appliances are in their own, separate space. After all, who wants to see clothes baskets scattered everywhere throughout the house?
What Makes A Great Laundry Room?
Following are some things that the appliance repair Brooklyn specialists say are the most concerns about the design of a laundry room expressed by their customers:
Location – Traditionally, washers and dryers are located in a basement, a separate room near the kitchen, or in a cramped hallway laundry closet or other small spot. There are pros and cons for using these spaces; however, a room closer to the bedrooms, even on the second floor if necessary, for less work and greater convenience is really desired. After all, dirty clothes come from the bedrooms and clean clothes must go back there. Of course, the space must be large enough for any type of Dryer repair Brooklyn or washer repair Brooklyn if necessary as well as an exterior wall for dryer venting.
Lighting – Another feature that scores high when planning and updating laundry areas is lighting. Having to deal with poor lighting can make mundane laundry chores even less desirable. Natural light from windows is best for a laundry area; however, if windows are not an option, good overhead lighting is a must. A light-colored interior is also a good idea as this makes the most of any type of lighting.
Sorting and Folding – Sorting clothes requires space, either on the floor or in bins. Since most people prefer bins, it is a good idea to have a space for them in a laundry room. A folding surface is also recommended. Folding clothes as they come out of the dryer prevents wrinkles and makes doing laundry that much easier.
Clothesline and Ironing Space – Those who have garments that must be hung up to dry can benefit from an overhead, out-of-the-way clothesline as well as a small, foldout ironing board. These things may not be used frequently, yet having them available creates a self-contained, home laundry facility.
Getting laundry done as quickly and easily as possible, without having to deal with things such as poor lighting, lack of necessary tools, or rearranging for a washer repair Staten Island, is a common goal. To help accomplish this in the most effective way possible, experts such as Dryer repair Staten Island professionals advise that it is important to have a good laundry room, with easily-accessible appliances for any service that may be necessary!
How To Unpack After Moving House
The process of moving house consists of a great deal of move related tasks whose timely and successful completion pre-determines how your entire residential move will play out.
Yes, the relocation process is all about impeccable organization of the various jobs you are expected to take care of, and as you surely know by now, each stage has its signature task of monumental importance – finding a top rated moving company like los angeles movers,miami movers during the initial orientation period, packing up your home for a move during the preparation period, and of course – unpacking and organizing after your move during the final stage of your relocation adventure.
Hopefully, you will have had a smooth residential move with movers los angeles. And then, the moment your mover miami or your non-professional helpers (aka your friends) leave you with mountain-like piles and stacks of cardboard boxes filled to the brim with all sorts of items, it’s time to turn your attention to another unwelcoming but must-do marathon – unpacking!
Learn the best way to unpack after moving with the help of expert unpacking and organizing tips that have been proven to work every time.
Help unpacking after a move
Now, the first thing to ask yourself while you’re looking anxiously at all the moving boxes that have been recently delivered is whether or not you will need unpacking help, and if yes – what type. There are a few factors to consider here:
If you are forced to unpack quickly after moving house, then you should seriously consider hiring helpers to finish that task as fast as possible. The problem with unpacking is that, similar to packing, it is one of the most time consuming jobs that you will find in your personal moving calendar.
How long does it take to unpack after moving? Well, there’s hardly a unified answer to that essential question, but the case-by-case nature of moving house suggests that the unpacking time is directly influenced by 1) the number of boxes to unpack and protected furniture pieces to arrange and re-assemble, 2) the number of helpers, either professional or non-professionals, 3) the presence of special items that can slow down significantly the entire process.
Therefore, if you’re starting work in the new city in a few days’ time or if you must meet another fast approaching deadline, then initiating and completing the unpacking challenge all by yourself seems to be out of the question. Reach out to your friends and promise them even greater fun than the one they had while giving you a helping hand with the packing project.
Sometimes you may not have a choice but to resort to professional unpacking services. For example, if you happen to have antique furniture pieces that are too expensive or dear to your heart, or ordinary furniture that requires special re-assembly skills, then your best course of action is to re-assess the increased risk of unpacking by yourself, and do what’s best for both your you and your valuable possessions. Contact your relocation partner again to learn the conditions for the unpacking assistance you need.
How to unpack and organize after moving
Having determined whether you’d be better off asking for timely professional or non-professional help, or whether you have the time and skills to unpack by yourself after the move, it’s time to take a look a closer look at the unpacking steps you’re recommended to follow:
What rooms to unpack first
Luckily, there’s a highly logical rule when it comes to which rooms to unpack first, and that rule states that you should unpack and prepare the rooms according to their occupational significance.
Bedroom. After an energy draining moving day, there can’t be a real debate about which room should be unpacked first. A few words will probably be already flashing in your head like an emergency light (BED, SLEEP, PILLOW, and REST), thus demanding immediate action from you. If the bedroom of your new home is not pre-equipped with a bed, assemble the one you’ve just moved or consider getting one to be your top priority. One thing is clear though – you won’t be able to go through another day without a good night’s sleep, so your bedroom is definitely the first room to unpack and set up for normal occupation.
Bathroom. The good news is that the next room is pretty straightforward to unpack and get ready for use. Of course, that room is the bathroom – the very place you want to be in after endless hours of hard move related work. As long as there’s running hot water, you’re fine – just stack up towels, hang the shower curtains, get your toiletries in, and you’re basically ready to wash away the moving day stress and accumulated dirt.
Kitchen. You’re going to need free access to the new home kitchen to maintain your energy levels high during the initial post move period. However, it’s good to know that unpacking a kitchen and making it fully operational can take days, so it’s best if you unpack and set up only the absolute essentials, and organize the rest of your kitchen little by little. Get the main kitchen appliances as a refrigerator and a cooker up and running such, and then move on to the smaller electric appliances such as a coffee maker, a microwave oven, and so on.
After you have unpacked and set up (partially) your new home’s bedroom, bathroom and kitchen, you can follow an unpacking schedule that actually makes sense in your particular case and suits your immediate needs at the same time. In most cases, the storage areas your new house or apartment has will be the last ones to get organized after your local or cross country move.
How to unpack after moving: quickly, efficiently and easily
You will soon realize that the best way to unpack after moving is to prepare a personal unpacking calendar and stick to it from Day 1. The personalized and prioritized timeline will help you organize your time effectively and will eventually boost your unpacking speed to the level that you desire.
Pay special attention to the next fool-proof unpacking tips after moving:
Inspect your boxes. Your very first unpacking step is to inspect the freshly delivered boxes and check them against your moving inventory or your packing list to make sure every single item is accounted for. If you do find a box or something else to be missing, then contact your movers immediately and let them know.
Sort out your boxes. After the initial inspection, it’s time to ensure that the proper containers have been carried inside to their correct destination rooms, that is all KITCHEN labeled boxes end up inside the new kitchen. If you have used our solid advice on how to label moving boxes, the chance of unpleasant mistakes and time wasting mix-ups is practically zero.
Unpack essentials boxes. The main idea behind packing essentials boxes in the first place is for them to be unpacked first as they contain nothing but life-savers. Click here to learn the important role of the so-called open first boxes.
Take care of your furniture. The satisfactory answer to the question how to unpack after you move continues with unpacking step number 4, which is all about proper prioritization. Thus said, you are strongly advised to unpack, re-assemble and set up your large and heavy pieces of furniture before you get down to emptying the packed boxes. Have a good idea where you want each piece to be positioned in advance to avoid having to move it again later after it’s been assembled. As mentioned before, this is the unpacking stage where you should definitely consider expert help.
Unpacking speed considerations. Unlike the process of packing up your home before a quickly approaching deadline (your scheduled move date), unpacking, when organized well, allows for a more stress-free experience. In fact, you are given a greater control over the unpacking speed thanks to the lack of a day or time set as your finish line. So, as long as you’ve made sure the most essential rooms are good to go, you can choose to slow down the unpacking pace in exchange for other more urgent tasks. Moreover, some of the packed boxes can be placed temporarily in storage until a later time (usually items intended for your storage areas anyway – garage, basement, attic, etc.).
How to unpack quickly after moving? However, sometimes you may not actually have the luxury of unpacking at your own comfortable pace, and then you should use little clever tricks to boost your unpacking speed. Here they are in no particular order:
1) Do not put off until tomorrow what you can unpack today,
2) Dispose of packing materials properly and in a timely fashion to avoid perfectly avoidable delays,
3) Clean up on a regular basis as you’re unpacking your rooms one by one to prevent an unpacking mess and a post move chaos,
4) Consider asking your friends for help if time really proves to be your enemy.
How to get motivated to unpack after moving? Having gone through the crazy preparation period that included the champion of all pre move tasks – packing, and then having made it through the nerve-wracking Moving day, the question of how you should maintain your motivation to unpack after moving suddenly turns out to be an excellent question. Luckily, a great way to keep your motivation alive is to set mini goals before you, and then reward yourself however you deem appropriate right after each of the mini goals is completed.
How your old content can help with SEO
As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience.
And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team. Across the entire web, according to estimates from Internet Live Stats, over 4.3 million blog posts go up each day. Keeping up with that kind of competition volume is a bit of a non-starter.
What’s more, traffic referred from search, which was once considered to be the most attainable and most effective audience acquisition channel, is likewise becoming harder to attain. Depending on the user’s search term, geolocation and device, Google’s monetized SERPs are likely to aggregate fewer than 10 organic, non-personalized results. Regardless, social media is driving more traffic to content pages than search.
One recent study conducted by Boost the News found that 74 percent of new articles hit their traffic peaks on the same day they’re published, followed by 25 percent the following day.
Long live the king
“Content is king,” as the mantra goes, but where’s the ROI on publishing pages that are basically useless after less than a week? Why do you have to keep feeding fresh meat to the content beast if you’re not going to get anything in return? The answer is that you don’t.
Sure, it’s probably a good idea to publish new material on a regular basis, but don’t forget to also make the most of your older content assets. Regularly update that which is outdated, and upgrade that which is laggardly. Promote and repurpose that which stands the test of time.
By extending your content’s shelf life, you’ll be able to maximize your discoverability, while at the same time giving your investment in these assets a fighting chance at performing. Here’s how.
Determine what assets are ripe for life extension
Start by auditing the content that’s currently up on your site, deciding which pages should be unpublished, updated, upgraded, promoted or repurposed.
If you have old content that’s no longer relevant in any way to your ideal audience, then just go ahead and unpublish it. Content marketing is about quality, and if something isn’t helping you, there is no need to have it live. You don’t need anything unnecessarily slowing down your website and turning off readers.
Content that relates to old products or services that you no longer offer, job listings and previous employee information are some obvious things that can be taken down. Before you delete these unnecessary materials, though, set up 301 redirects so that people who head to the old URLs get forwarded to newer, updated pages with relevant information.
For example, when visitors try to access a job listing that’s no longer open, you can direct them to your updated careers page, where they can learn more about all of your current openings. This allows for longer time on site and can lead to increased brand awareness, trust and loyalty.
Update and upgrade
Spend some time reviewing your page performance metrics from the past. Were there any articles that should have been major performers but never lived up to their potential? Anything that was once a powerhouse, but audience interest dwindled?
Pages like these need your attention. Spend some good hours updating the talking points in your content to reflect the latest trends and information. Research your long-tail keywords and use these phrases organically within the content, to ensure that Google recognizes the usefulness of your page to the people who would benefit from it most.
Add visuals and subheaders to make the page more inviting. Cite some statistics to back up the arguments you make. Quote and link to experts who write about the topic at hand, so you’ll have a chance of obtaining some powerful ego-baited backlinks.
Google’s algorithms favor domains with an ongoing flow of fresh content, but they also favor pages that were published recently. To update your content without sacrificing its seniority benefits, make sure that the new version sits on the same URL as the old.
Using this powerful tactic, one recent experiment yielded a 66-percent lift in organic traffic to old blog posts.
Drive traffic to your evergreen assets
While page views don’t directly impact search rankings, on-site engagement signals can help holistically. By keeping people clicking around your content archives, your bounce rate will plummet, and by promoting your content to new audience members off-site, you’ll effectively also boost your site’s organic social shares, which also indirectly help with SEO.
Use your email list and your social media profiles to promote your best older content. For maximum email click-through performance, set up a series of rich content guides that are specific to topics, and then assign each topic to an audience segment.
Much of your content, particularly text-heavy blog posts or long webinars, can likely be atomized into short-form content optimized for your various social channels. You can create highly engaging graphics on tools like Canva and share content that’s relevant to your specific audiences on each channel. For example, knowing that videos perform well on Facebook, infographics perform well on Pinterest and listicles perform well on Twitter can help you distribute evergreen content with posts that will help maximize engagement.
The best part is, once they’re set up, social posts promoting your evergreen assets can easily be automated for periodic recurrence using an app like Hiplay.
Beyond email and social, CodeFuel offers a solution that helps site visitors discover content that’s both relevant and related. The system curates content for promotion via automated topic tagging, ultimately increasing time on site and giving your evergreen content the attention it deserves. CodeFuel’s metrics also allow you to easily see what content is performing best and where the biggest opportunities are for updating and monetizing pages.
No, repurposing content won’t kill your rankings
Well, it depends. It’s true that Google will penalize duplicate content, so you definitely don’t want to create a new blog post or section on your website with the exact same text or metadata that already appears elsewhere. However, syndicated content, especially when the original has had a chance to get indexed and when syndicated versions include canonical tags, poses zero SEO danger. Google is usually smart enough to recognize the oldest instance as the one that should rank, and it simply ignores the others.
That being said, there are many formats in which you can leverage to atomize your content assets. For example, a section from a text-heavy blog post could be turned into a video, infographic, slide deck or podcast episode. These are great ways to maximize your digital footprint and reach new audiences.
Podcasting is especially powerful in this regard. Since podcasts are favored by on-the-go people who don’t necessarily have time to look at your website or read your blog content, they represent a huge opportunity. All you have to do is record someone reading your old blog posts in a personable way, and you have your first episode. With new tools like Anchor, you can easily record yourself, share your content, and grow your audience.
One of the best examples of content repurposed for multi-platform promotion is Jay Today, an initiative of Convince & Convert’s Jay Baer, who published a short spoken word video, in eight different formats, for 149 episodes before he pulled the plug on it last summer. Each video clip was uploaded to iTunes, Medium, LinkedIn Pulse, Baer’s own blog and more.
Nine lives for your content
Enough with the volume game. It’s time to get serious about maximizing the life cycle of each and every content asset that you produce. Even if you end up publishing fewer new articles as a result of these efforts, you’re likely to still come out ahead.
Focus on quality, and don’t forget the opportunities you can find in your archives. When you think strategically about publishing ROI and repurpose, upgrade and promote your content, the benefits are huge. You’ll spend less on production, improve your SEO rankings and reach new audience members.
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